The X Factor
Creative Direction, Scenic Design and Video Content
WP&A created a compelling moment for Rihanna’s 2012 live performance of “Diamonds” on The X Factor. Falling rain communicated the emotional experience as Rihanna is gradually overcome in the third verse.
Process & Planning
The rain mimicked the structure of the song’s verses; with an outer core of water falling in front of the artist for the first two verses and an inner core of rain water coming down on the artist during the final, most intense verse.
- Creative Direction: Willo Perron
- Scenic Design: Willo Perron
- Video Content: WP&A