RIHANNA

Saturday Night Live

Creative Direction, Scenic Design and Video Content

For Rihanna’s 2012 Saturday Night Live performance of “Diamonds” from her album Unapologetic, WP&A imagined a lo-fi recontextualization of glamour built on the rise of Internet art.

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Process & Planning

The concept involved adapting lo-fi screen-based animations to a large format green screen stage allowing the artist to blend in and become part of the animation, in real-time.  

Credits

  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Video Content: WP&A
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Execution

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