RIHANNA

Diamonds Tour

Creative Direction, Scenic Design, Video Content and Lighting Direction

WP&A directed Rihanna’s 2013 Diamonds World Tour for her seventh studio album Unapologetic. Rihanna took her audience on a journey through five acts, each representing the artist’s dynamic versatility as a singer, performer and style icon.

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Process & Planning

Each stage element was built on a moveable tracking system that allowed every set to seamlessly transform for each act. Constantly in motion with no fixed components, the design and creative direction represented Rihanna’s own personal evolution. 

Credits

  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Lighting Design: WP&A
  • Choreography: Hi-Hat
  • Video Content: WP&A
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Execution

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