Creative Direction, Scenic Design, Video Content and Lighting Direction
WP&A directed Rihanna’s 2013 Diamonds World Tour for her seventh studio album Unapologetic. Rihanna took her audience on a journey through five acts, each representing the artist’s dynamic versatility as a singer, performer and style icon.
Process & Planning
Each stage element was built on a moveable tracking system that allowed every set to seamlessly transform for each act. Constantly in motion with no fixed components, the design and creative direction represented Rihanna’s own personal evolution.
- Creative Direction: Willo Perron
- Scenic Design: Willo Perron
- Lighting Design: WP&A
- Choreography: Hi-Hat
- Video Content: WP&A