Billboard Awards 2016

Creative Direction, Scenic Design

For Rihanna’s performance of Love On The Brain for the 2016 Billboard Awards the stage was as piercing as the raw emotion expressed in the song. Our plastic stage starts intact, melting as the song progresses. Lit an eerie green, the shredded stage feels as wrenching as a breaking heart.

Process & Planning

Panels of PVA water soluble plastic covers the ceiling and back walls of the stage. When the performance begins the plastic is sprayed with water, slowly disintegrating the material into shredded open holes. As smoke emerges, the torn plastic exposes the band and back up singers.


  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Lighting Design: Jesse Blevins