Kendrick Lamar

Panorama Music Festival

Creative Direction

A channel flip through pop culture and history conjures an American dystopia. The world is devilishly simple, comedic and stark, allowing for the immediacy of Kendrick’s lyrics to land.

Process & Planning

A backdrop of screens displayed black and white clippings of intense and humorous moments of American history and pop culture. Lighting throughout corresponded to the established tone–bold, simple and white. Between songs, screens went black except for a close-up of Kendrick’s face in the center, his eyes only blinking and sliding from side to side.

Credits

  • Creative Direction: Willo Perron
  • Lighting Design: Jesse Blevins

Execution