Nike x NBA

Creative Direction, Scenic Design, Show Direction

Roving monoliths and a surprise performance force the audience to react as two titans of sport come together to connect fans and athletes. Elements are revealed in segments and without warning to displace audience and force interaction.

Process & Planning

Viewers enter to find an LED screen towering from floor to ceiling. As film plays the screen splits into three parts and moves via tracking system through the audience to reveal new uniforms, 30 NBA athletes, and an automated stage for performer Travis Scott.


  • Creative Direction: WP&A
  • Video & Content: Nike & Strangeloop
  • Music: Mike Dean & Tim Hecker
  • Musical Director: Paul Corley
  • Lighting Director: Seth Bernstein
  • Narrated: Kobe Bryant