St. Vincent

Masseduction Campaign

Creative Direction

A disorienting romp through St. Vincent’s colorful fifth album carves out space in our collective brain matter for a new female pop personality—one that is equal parts sexy, smart, surreal, and absurd. Strong bright colors and high contrast visuals are carried across album packaging, faux interviews, music videos, and general campaign.


  • Creative Direction: WP&A
  • Art Direction: NOTNOT Studio
  • Photographer: Nedda Afsari