JAY Z & JUSTIN TIMBERLAKE

Legends of the Summer

Creative Direction, Scenic Design and Video Content 

In 2013, Jay Z and Justin Timberlake collaborated for a once-in-a-lifetime tour, the Legends of the Summer. WP&A was invited to invent a dynamic show celebrating the two iconic artists.

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Process & Planning

The concept was red. This color united the two artists who come from vastly different spectrums of popular music. On one end, red serves as a symbol of aggression. On the other, the color represents passion and sensuality. The audience entered the stadium with a stage veiled in this symbolic color. As the show progressed, lighting and visuals delved into these themes, offering fans a powerful, unforgettable show.

Credits

  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Lighting Design: Nick Whitehouse
  • Video Content: Moment Factory, WP&A
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Execution

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