KKW Beauty

Product Launch

Scenic Design

For the launch of KKW Cosmetics the private residence of Mrs. Kim Kardashian West is transformed into a landscape of elegant geometry. The monochromatic nude color palette allows for travel through rooms of the residence to feel like seamless transitions and celebrates the ethos of the lines packaging.

Process & Planning

Four rooms are outfitted in nude color with each serving a distinct function. The first room has six vertical mirrors fixed into the floor. The “shop” room has rows of rectangular block tables, serving as display for the cosmetics. The “lounge” continues the geometric alignment with chunky, low blocks, serving as seats. An experience room breaks the uniformity by covering all walls in mirror and filling the ceiling with blush roses.

Credits

  • Scenic Design: WP&A


Execution