JAY Z

SXSW

Creative Direction, Scenic Design and Video Content

WP&A created a high impact stage experience for intimate venues during Jay Z’s 2012 American Express UNSTAGED performance at South by Southwest.

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Process & Planning

WP&A developed a large, hovering  X-shaped video screen that added a sense of depth to the smaller venue and created an entirely unique experience. 

Credits

  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Lighting Design: Patrick Dierson
  • Video Content: WP&A
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Execution

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