Florence + The Machine

Hyde Park Festival

Creative Direction

An ethereal and seductive world is established in three acts as Florence traverses through the elements of Air and Water, building up to the apex of Fire.

Process & Planning

A three-act structure film drove the performance on a large screen backdrop. Opening on Florence submerged under water, leading to her flowing with the wind, and ultimately closing on her facing the seductive fury of fire. The film was entirely composed of a live action shoot and archive footage.


  • Creative Direction: WP&A
  • Lighting Design: Rob Sinclair