JAY Z

Barclays Center

Creative Direction, Scenic Design and Video Content

In 2012, Jay Z hosted eight shows for the official opening of the Barclay Center in Brooklyn. WP&A designed a concert with optical illusions and visual distortions that repeatedly captivated audiences.

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Process & Planning

In the center of the stadium was an imposing glass monolith. Stage lighting was minimalistic, video elements were concealed behind two-way glass panes. Each element was perfectly hidden to draw the audience to the skyscraper-like monument. Through reduction the show evolves and missing components reveal themselves.

Credits

  • Creative Direction: Willo Perron
  • Scenic Design: Willo Perron
  • Lighting Design: WP&A
  • Video Content: WP&A
  • Lighting Direction: Jesse Blevins, Sooner Routhier
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Execution

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