Jay Z

4:44 Tour

Creative Direction, Scenic Design, Show Direction

An oversized elemental architectural form serves as the stage and is exposed to intensify the focus on Jay-Z as he delivers an equally transparent performance.

Process & Planning

An octagonal stage is raised and lowered in concert with eight massive, motion-tracked projector screens that jut stage-ward at sharp angles or float above the audience. The screens’ content is a mix of mediums from traditional high-definition all the way to VHS, a mix of film grain.


  • Creative Direction: WP&A
  • Lighting: Jesse Blevins
  • Live Video: Julian Klincewicz
  • Visuals: Parkwood